Drive Dealer Calls and Sales this Fall
HVAC Newsletter Campaign (September-November)
A best performer for HVAC dealers, the newsletter drives calls and appointments while educating homeowners in this friendly format.
Campaign Results
Pieces Mailed: 20,000
Investment:$10,800
Response Rate: 1.34%
Leads Generated: 267
Cost Per Lead:$40.45
Revenue Generated:$186,900
ROI: *1,630%
Average Cost Per Lead: $40.45
Diminishing Discount Campaign (September-November)
Get your clients ready for the fall with BlueWing’s proven furnace tune-up postcard. This simple design produces huge ROI.
Response Rate: 1.07%
Cost Per Lead: $41.50
Thank You Letter Campaign (December)
End the year strong by showing appreciation to current customers. This piece says thank you to customers and promotes 3 of your best offers of the year.
Response Rate: 1%
Cost Per Lead: $43.50