Whether you do not have a website or your website is poor, your company is missing out on valuable leads. It's 2018, and when people search for an HVAC service provider, they go straight to the web. In order for your business to prosper, you’ve got to have a well-designed website that is mobile friendly and meets SEO best practices.
Make The Right First Impression
Humans have the attention span of eight seconds. Of those eight seconds, it takes just five for them to form an opinion on your website. What aspect of your website drives their opinion the most? Your website’s design. Nearly 90% of people say its the design that pulls them in or sends them running. That stat doesn’t just apply to the desktop - mobile websites need to be just as well designed if not better because most search traffic comes from smartphones.
Whether you’re looking to create a new website or overhaul your current one, here’s how you can make it better.
Keep Design In Mind
A well-designed website can convert up to 200% more traffic. It’s no wonder, given that your website is the first thing that your customers see. When designing your website, you should keep what your customers want at top of mind. Usually, customers search for a new HVAC provider online and when they visit your website, they want to be able to easily identify your services and how to make an appointment. Make sure your services are listed clearly on your website and in the navigation. While your website should be mostly designed for your customers, you should also keep Search Engine Optimization (SEO) best practices in mind when designing. Most search engines value websites that are designed simply and are in-line with the company’s brand.
Content Is King
The power of good content is immeasurable - not only does it improve your SEO, it compels your customers to choose your business. When developing your content, it is important that you keep it simple and easy to read. One way to help with this is to break the content out into sections. Also, by keeping the five W’s in mind (who, what, where, when and why), you will keep your customer’s attention and make sure you provide them with the most important info closer to the top of the page. Be sure your content is error-free and properly reflects your brand. How often should you update your content? If you decide to add a blog, it should be updated at least once a month with helpful information to the consumer about their HVAC units.
Keep Your SEO In Line
Your website’s organic traffic can be grown with the help of Search Engine Optimization (SEO). SEO uses strategic content, applicable imagery, metadata and more to boost your website’s ranking on Google. BlueWing HVAC has a team of SEO experts who can help your website’s ranking, but there are a few things you can do on your own to ensure your site is well-ranked. Be sure your website’s content is relevant - use keywords that speak to your company, like “tune-up,” “furnace repair,” “HVAC services,” and more. Additionally, be sure your website is eye-catching and functional. Be sure your website loads quickly and that it is easy to navigate.
In order to make the most of your digital presence, your website needs to have a great design, good content, and follow SEO best practices. When you need help getting your website in top shape, contact the team at BlueWing HVAC.