Social Media Drives Engagement
Millions of people use social media every day. Not only is it a good way to market to your customers, but it helps you engage with them in a more personal way. Whether you’re just starting to use social media or have yet to use it to its full potential, we’ve put together these tips to help.
Know Your Audience
A common mistake made by companies venturing into an unfamiliar medium is not knowing who your audience is. No matter your intention for your marketing (engagement or leads), you should know who you want your content to speak to. Knowing your audience also helps you to determine the best social media platforms to use to reach them. While Facebook reigns as the most populated platform with over two billion users, other platforms like Twitter, LinkedIn, Instagram, and YouTube are also popular with over a million followers, respectively.
Know Your Competition
Like the tip above, knowing your competition can help you define your social strategy. Your competitors are likely targeting the same audience as you. Scope out their social channels and looking at the number of clicks, likes, and followers they have. This helps you find out what their engagement is, what audience they have, and what type of content interests that audience. From there, you can tailor your content to speak to their interests and watch your engagement rise.
Engage With Your Customers
Another way to boost your social media engagement is to maintain an active presence that consistently engages with your audience. If you receive a message, answer it. If you get a new follower, thank them. You should do this across the web - on social media, Google, Yelp, and anywhere else your business is mentioned. Additionally, try out different types of content. Film a video about how to care for an AC unit. Post a fun meme about the weather in your local community. Share blogs your company has written about the importance of regular HVAC maintenance. These things create buzz and diversify your page so it is not just about promotions and discounts.
Over 80% of companies are using social media to reach their customers. Your audience expects you to have a social presence - so why not make the most of it? With the tips above, you can make your company a major player in the social media space.
For more tips on how to grow your social following, connect with BlueWing HVAC today.