Winter home HVAC maintenance is essential for your customers to stay warm throughout the season. It's time for your HVAC business to promote maintenance and other services to help customers stay comfortable this winter.
If you haven't started, it's time to market services that prepare customers for cold weather. In addition to promoting furnace maintenance, consider extending offers and coupons to incentivize customers to schedule appointments. Here are some service promotion suggestions from our expert marketers who have seen work time and again for HVAC companies.
Heating System Inspections
To keep up with the winter chill, furnaces need a tune-up to perform at peak efficiency. For customers that did not complete a heating system inspection in the fall, now is the time. Inform your customers that they can avoid more significant issues by catching problems before they happen. Attract customers by promoting how your inspection will lengthen the unit's life expectancy and increase energy efficiency.
Add Insulation
Insulation for your HVAC system plays a crucial role in overall home efficiency. Your customers will be able to save money in the winter as insulated air ducts eliminate heat loss, enabling their HVAC unit to maintain a comfortable temperature while reducing energy usage. Not only does insulation help cut heating costs, but it will also prevent condensation that leads to mold and fungus growth. Your customers will be thankful that you are saving them money on their energy bill and helping them avoid mold and fungus that can lead to health issues.
Clean the Air Vents
Another service you can offer this time of year is air duct cleaning. Your HVAC business can help create a better living environment for customers who spend more time indoors during the cooler season. Performing this service creates a cleaner living environment, reduces allergens, removes unpleasant odors, and improves airflow efficiency, which will help the residents breathe easier. Encourage your customers to schedule this service and get the dust and debris cleaned before hosting holiday gatherings.
Serve More Customers this Winter with BlueWing
Our expert marketers will ensure that your HVAC business promotes the right services to continue to book service appointments this season. Through omnichannel marketing, we will reach your optimal customers with messaging that informs them of the importance of winter furnace maintenance. Gain leads and increase revenue this winter with BlueWing.