Helpful Marketing Tips
At BlueWing HVAC, we want to help our customers market their company in the best way possible, and that’s why we put together these marketing tips. No matter your goals, these tips can help you be successful in Q2 and beyond.
Marketing Tips: Leverage Social Media
There’s a lot more to social media than just logging in and checking your notifications. Social platforms like Facebook give you a chance to truly engage with your customers. One way to do this is by, posting and sharing relevant content on a regular basis will establish your company as a subject matter expert. Consider posting your company blogs featuring tips about how to clean an HVAC air filter, or what the best month is to get a furnace/AC tune up. Additionally you should be responding to comments, even the negative ones, quickly and professionally.
Marketing Tips: Keep Up Google My Business
Google My Business is a great tool to help customers find you. If your information is not up to date, however, your customers may go elsewhere. Not only is your GMB profile good for your customers to see your location information, but it can help your local SEO. First, it’s important to make sure that your address, telephone number, and website are listed and correct. Then, be sure that you select categories that are relevant to your business, such as “HVAC.” Additionally, it is important that you establish your service area, which is based on the address you include in your profile.
Marketing Tips: Mind Your Reviews
Studies have shown that customers frequently read online reviews before choosing a business. If your reviews are lackluster, your potential customers will be hesitant to schedule their service appointments with you. Making sure you provide your customers with a great experience is important - not only will they keep booking your services but they will likely leave a glowing review. Additionally, it is important to manage your reviews, even the bad ones. If you receive a negative review online, don’t try and delete it - instead, respond to it strategically and take your customer’s feedback into consideration. It is also important that you respond to good reviews as well.
It is our goal to help you improve your marketing so you can increase your customer count. These are just some of the ways you can enhance your marketing in Q2. For more information, contact BlueWing HVAC today.