What comes to mind when you think of Milennials? Is it smart-phone obsessed? Is it tech savvy? Is it avocado toast? Whatever comes to mind, the fact is Milennials aren’t the irresponsible teens the media makes them: they are between 20 and 36 years old and they represent 25% of the U.S. population (Milennial Marketing). While you may not see Milennials as your target demographic, you’d be surprised to find that Milennials actually made up 36% of the home buying market (Bloomberg).
So how can you leverage your marketing to reach these new homeowners? Check out these tips below to keep them coming back to your company.
While you may be quick to write this cohort off as tech junkies, don’t forget the power of direct mail. According to Marketing Profs, 84% of Milennials look through their mail regularly, and 64% prefer to receive useful information through the mail. How can you tap into this desire? Keep your messaging targeted and authentic. Present value to Milennials right away with verbiage like “20% off your next HVAC service appointment,” “A/C tune up discounts,” and more. Make your direct mail visually appealing, and add a powerful call to action.
Milennials are digital natives – most of them don’t know what it’s like growing up without the Internet. Because of this, they are often the first to adopt new digital trends and will be the first to know if your digital marketing needs work. What’s your next marketing move? Similar to direct mail, be sure to keep your messaging personalized. Layer your direct mail strategy with digital channels such as paid ads. Since 55% of Milennials perform all Internet searches on their phone (Entrepreneur.com), it’s important that your website is mobile optimized.
According to Smart Insights, 63% of Milennials actively follow businesses on social media. What does this mean for you? Be sure your business is active on all major social networks, including Facebook and Twitter. Include your contact info, photos of your company, products, and more. Encourage your customers to leave positive reviews. Take time to fully engage with your customers on social media by responding to messages in a timely manner.
By mastering these tools to connect with your Milennial customers, you can keep your technicians’ schedules full. For more tips on how to use omni-channel marketing methods to reach Milennials, contact BlueWing HVAC today.