Online Reviews Boost Reptatuion
When searching for a new service or product, people turn to the internet. Your online reputation will precede you - 74% of people will select an HVAC business based on their reputation. It is important to pay attention to what is written and said about your business on places like Google, Facebook, and more. Here are a few reasons why you should mind your reputation.
Bad news and bad reviews spread fast. Be sure you are providing your customers with a positive experience each and every time. Make sure you’re soliciting reviews from them, as the more reviews you have the better your chances are of getting new customers. According to LinkedIn, just displaying your reviews on your website can boost conversions by 270%. Additionally, be sure your businesses’s information is current and the same across all online sites like Facebook, Google, Yelp, and more.
When customers are searching for a place to schedule their HVAC maintenance they are picking between multiple businesses in their area. They want to know they are choosing the best practice for their needs. If your online reputation leaves something to be desired, then those new patients will likely choose your competition.
The search for new employees is never easy, and it can be especially difficult if you don’t have a good online reputation. Having a strong and positive presence online can help you get the best employees in the door, which will further help you provide your customers with a great experience.
Having a great online reputation not only helps with revenue, but it helps you build credibility and improve your chances of getting the best new customers and employees. For more information, contact our team at BlueWing HVAC today.