The short but hectic holiday season is here and that means it’s time for you to hone in on your holiday marketing strategy. When you send a targeted campaign using multiple mediums you can increase your customer retention and service appointments. But make sure you execute your campaigns well, otherwise, they will feel clunky and forced to your customers. Here are just three of the many reasons why you should be executing holiday marketing campaigns.
The Holidays are Short
The holiday season only lasts about two months. Because of this, people are more likely to take advantage of discounts because they know they won’t have much time to do so. You can leverage this sense of urgency by reminding your customers to get a discount on their furnace tune-up so their family can be cozy over the holidays.
Give Good Tidings
A holiday gift card is the perfect touch point for your customers. It lets them know you’re thinking of them and gives you a chance to thank them for their patronage. When strategizing over the perfect way to connect with your customers, consider choosing the form of marketing your customers are more likely to respond to, like direct mail or email.
Start 2019 Right
A well-executed holiday marketing campaign will help your company maintain existing customers and even gain some new ones for 2019. To make the most of your holiday marketing, utilize multiple channels, make sure your materials are well designed, and develop compelling copy.
When you need help developing a marketing strategy for the holidays and beyond, contact BlueWing HVAC.