Optimized websites generate more leads.
Your website remains a steady source of interest from potential customers. According to industry research, 92% of consumers look at a company’s website when choosing an HVAC contractor.
People are taking advantage of the tools at their disposal, venturing to company websites for an additional layer of research. Strong Search Engine Optimization (SEO) can be the differentiator between your business and a competitor’s down the road.
Get to the top of Google
The information your customers want to see, from services to pricing, is probably buried somewhere on your website. With strong SEO in place, you can surface that information, creating a win-win situation for your business and for your potential customers.
When these details — words, phrases, and search terms — are easier to find on your website, Google and other search engines can crawl your site, ranking it higher when someone searches for something as simple as central air or heating installation. Knowing that 75% of people never scroll past the first page of results on Google, it’s critical to your business to rank among the first 10 results.
SEO is more than just keywords
While keywords are important and help separate your website from competing business’s pages, SEO goes deeper than the metadata. When someone lands on your site, the experience needs to be fluid, seamless, and most importantly, valuable to the customer.
If a page on your website takes longer than two seconds to load, bounce rates can increase by 50%. Getting customers to your website is only half of the goal; you need to keep them there, and point them in the right direction along the journey.
Let’s say someone is looking for central air installation and lands on the homepage of your website. If a button in the top header is supposed to lead them to the proper page but sends them to a broken link, instead, you’ve lost out on a potential customer. Each piece of your website, from the layout of your landing pages to the words in each section, works in tandem to create a beneficial experience for your business and potential customers.
A roadmap to improved SEO
Optimizing your website for search engines isn’t as simple as filling your pages with keywords and industry buzzwords. Here’s a look at how you can improve your website’s performance:
• Website and competition analysis
• Identification and implementation of targeted keywords
• Google Analytics setup
• Local listings set up
• Monthly ranking and traffic report
Your website is the key to driving potential sales for your business. Strong SEO practices will get your business to the top of organic and paid search results, which means more interested views of your HVAC services and another avenue for people to find you in a crowded market.