BlueWing HVAC SURGE Newsletter - Vol 11

Wednesday, November 15, 2017

Your 2018 Marketing Strategy

According to SailThru, 72% of people say they prefer to connect with brands in a multi-channel manner. Reaching your customers through multiple platforms is essential to customer engagement and retention. Here are some tips to help you maximize your multichannel advantage:


Multichannel can mean two platforms or five. Starting simply allows you to master the platforms you’ve chosen. Adding one media at a time also lets you measure the impact each additional channel adds to your campaign ROI.


Not all marketing channels are created equal, so it’s imperative to know the benefits of each. While social media is low cost and is excellent for brand loyalty, it can take time to build your audience. Email is a great tool when communicating with existing patients, but acquisition will draw less ROI, which isn’t necessarily a deal breaker depending on your goals.


While it’s important to use multiple touch points, spending time on channels that don’t resonate with your audience can be futile. By reaching people in their preferred environment, you’ll no doubt see better engagement and a higher ROI. 


According to the Data and Marketing Association (DMA), customer response rates to direct mail has increased 43% year-over-year, while prospect response rates more than doubled! Your multichannel strategy should always begin with print. Not only does it provide the strongest response and conversions rates, but it is also the key driver of awareness across digital channels.


According to SailThru, multichannel marketing campaigns receive 24% greater ROI than stand alone efforts. Multichannel marketing works best when your goals are clearly defined. Send a direct mail piece with an offer and your web address displayed prominently to drive traffic to your website. Email your patients and encourage click through to your Facebook page where they can like and follow you.

Integrating your marketing is proven to deliver results. The team at Bluewing can help you achieve success in 2018 with a multi-channel marketing plan for your HVAC Business. Give us a call today at (877) 944-7050 to get started.


Make SEO Work For You: Practical Tips for Your HVAC Business

As a business owner, you may feel that winning in the Search Engine Optimization (SEO) arena is a long shot. Larger corporations have the budget and brand recognition to get them found with ease. But, just because these titans of industry have seemingly unlimited resources, that doesn’t mean your business is out of luck.

Here are a few tips to help you come out on top:

  1. TAILOR YOUR KEYWORD STRATEGY – Quality is king when it comes to SEO. Instead of focusing on a large volume of keywords and featuring several variations of them, start by optimizing for a small number of keywords that are most important. For example: furnace repair, ac replacement, and emergency HVAC service. Focus on one aspect of your business and optimize accordingly. Not only does this reduce your workload, but also it can help you achieve results faster.
  2. OPTIMIZE LOCALLY – 50% of mobile visitors who search locally make contact within a day (Google). Focusing your SEO efforts so your business shows up high in local search results is key to you grabbing those leads. How can you achieve this? Optimize for local keywords. Add location pages, a page for each of your service areas. Feature reviews from local customers on your website. Get listed on local online directories such as Google My Business. Localizing your keywords can help you dominate the market.
  3. IMPLEMENT A SOLID CONTENT STRATEGY – Consider this: 72% of marketers found that relevant content creation was the most effective SEO tactic (Ascend2). Not only does good content help build brand awareness, keyword-dense content helps boost your page rank. Creating and maintaining a business blog is also another way to get content in front of potential customers and it allows for more content to be indexed by search engines.
  4. BE PATIENT – There are over 100 billion searches on Google per month, according to Mashable. Search engines crawl and index tons of sites every day. That means that your results won’t come overnight. But by implementing a content strategy, optimizing for local search, and honing your keyword lists, your results will come sooner than you think.

A well-executed web strategy is essential to winning in your local market.

Our innovative websites are:

  • Easy to Navigate
  • Fully Optimized
  • Proven to Convert

Website Packages as low as $399 per month!
Contact us today at (877) 740-4731 to get started.


Savings that Stick Around All Year

Foster brand loyalty and drive appointments with our magnet mailer. This smart campaign features 8 customizable offers on a magnet branded for your business to increase sales. And because it’s displayed on the family fridge all year round, the Magnet Mailer is a great reminder to customers to call you whenever an HVAC need arises. Step in to 2018 with success with the help of BlueWing.

Direct Mail Campaign Includes:

  • Co-op Approved
  • Customizable
  • Affordable Price
  • Postage
  • Design
  • List Management
  • Tracking
  • Analytics

Use Co-Op Dollars Before They Expire!
Call (877) 944-7050 today to start your Q1 with a well developed marketing strategy.

CONTENT IS KING: 47% of consumers read at least three pieces of content before reaching out to a company for services, according to Demand Gen.


Regional Account Representative

“I really enjoy both the collaborative team mentality in the office and the way we focus on long lasting relationships with our clients. With my personality being a 50/50 mix of analytical and creative, I love that BlueWing pairs visually effective creative design with proven data and research to build successful marketing campaigns. It’s the perfect blend of art and science that allows us to get the best results for our customers. The enthusiasm I see from my clients when I show them when they invest $1 in direct mail, we return back $8 is extremely rewarding.”



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