News

Message From BlueWing’s Executive Management Team

The unprecedented spread of Coronavirus (COVID-19) in our country has us facing new realities of working from home, screen communications and social distancing. Businesses in every vertical are facing difficult challenges.

What's a White Paper Workflow?

Vibrant. When you think of direct mail and print as a whole, you likely don’t think of it as being a “vibrant” industry. Despite the allure of social media, email, and other digital channels, direct mail remains a viable resource for marketers aiming to reach their target markets in a unique, personalized way.

The Benefits and Cost Savings of Interactive Direct Mail

The benefits of interactive direct mail are even greater in 2020, especially as the United States Postal Service (USPS) prepares to increase postage rates in the new year.

BlueWing HVAC Installs Acxiom's InfoBase Consumer Database

Hillside, Illinois: As a leader in direct marketing for over 60 years, BlueWing understands the value of stable, secure data solutions that deliver consistent and predictable results. Our partnership with V12 Data, a leading marketing technology firm and data provider, has enabled us to grow our direct mail, email, and digital channel revenues and capabilities.

Personalization in Marketing, Part 2: Targeted Social Ads

Here’s how you can get your messages to customers' phones, increasing the reach of your integrated marketing campaigns on increasingly popular platforms.

Personalization In Marketing, Part 1: Variable Information Printing

Variable information printing is a large part of why print marketing is thriving.

Drive More HVAC Customers to Your Website with Strong SEO

Your website remains a steady source of interest from potential customers. According to industry research, 92% of consumers look at a company’s website when choosing an HVAC contractor.

Take Your Direct Mail Strategy Beyond Postcards

Technology is changing the face of direct mail

In years past, you’d wait anxiously on the front porch, peeking around the corner for that familiar white and blue truck. Getting the mail used to be full of suspense, before the introduction of Informed Delivery, tracking numbers, and smartphones. These tools now make it easier than ever to locate your long-awaited package or see your mail before even putting a hand in the mailbox.

Why Claiming your Google My Business Short Name is Important

A Google My Business profile is one of the most important listings your business can have on the Internet. It is essentially your business's listing on Google and includes basic information such as your company's contact information, address, hours of operation and other details.

Why is Voice Search Engine Optimization Important to your Business' Success?

 

New Voice Search Technology

With the possibilities voice technology is virtually endless. One thing is clear: voice search is changing the way we do business and the way consumers shop. In only a few short words or phrases, users can find what they want through several devices that support this feature. 

So, what does that mean for your HVAC business? To simply put it, a huge return on investment if it's done correctly.

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