austin's blog

What's a White Paper Workflow?

Vibrant. When you think of direct mail and print as a whole, you likely don’t think of it as being a “vibrant” industry. Despite the allure of social media, email, and other digital channels, direct mail remains a viable resource for marketers aiming to reach their target markets in a unique, personalized way.

The Benefits and Cost Savings of Interactive Direct Mail

The benefits of interactive direct mail are even greater in 2020, especially as the United States Postal Service (USPS) prepares to increase postage rates in the new year.

BlueWing HVAC Installs Acxiom's InfoBase Consumer Database

Hillside, Illinois: As a leader in direct marketing for over 60 years, BlueWing understands the value of stable, secure data solutions that deliver consistent and predictable results. Our partnership with V12 Data, a leading marketing technology firm and data provider, has enabled us to grow our direct mail, email, and digital channel revenues and capabilities.

Personalization in Marketing, Part 2: Targeted Social Ads

Here’s how you can get your messages to customers' phones, increasing the reach of your integrated marketing campaigns on increasingly popular platforms.

Personalization In Marketing, Part 1: Variable Information Printing

Variable information printing is a large part of why print marketing is thriving.

Drive More HVAC Customers to Your Website with Strong SEO

Your website remains a steady source of interest from potential customers. According to industry research, 92% of consumers look at a company’s website when choosing an HVAC contractor.

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