BlueWing HVAC SURGE Newsletter - Vol 8
Mar 13, 2017
Direct Mail Is Thriving!It’s 2017, and although digital marketing is a given, don’t underestimate the power of direct mail in converting customers. Some studies say customers respond to direct mail SIX times more than email.
15 years ago,... Read More
Three Smart Concepts For Your HVAC Direct Mail
Mar 08, 2017
Direct mail is one of the oldest and most reliable advertising strategies. That is a fact that cannot be contended with. History and numbers prove it to be effective. With the emergence of digital marketing, direct mail has somehow been set aside... Read More
Three Non-Traditional Ways To Market Your HVAC Business
Mar 01, 2017
As a dealer of heating, ventilation, and air conditioning services and equipment, you have very likely practiced the traditional ways of advertising to reach new customers as well as retain old ones. Those tried and tested strategies will surely k... Read More
Why HVAC Businesses Need A Responsive Web Design
Feb 23, 2017
Over the past few years, mobile internet usage has been on a meteoric rise and recent research has shown that it has surpassed desktop internet usage these days. With that, it’s safe to say that responsive web design is the key to achieving online... Read More
Four Easy Ways To Receive Customer Feedback
Feb 15, 2017
Don’t you ever wonder what that person at the bar is thinking after getting his morning coffee? What about that lady at the deli who just finished her purchased but seems annoyed? As a business person, these thoughts and questions are extremely valid... Read MoreHow To Continually Market Your HVAC Business
Feb 08, 2017
The degree of marketing focus that you place in your HVAC business will extremely impact your growth and your revenue in the long run. It is only right that you do not disregard... Read More
Five Ways to Improve Your HVAC Email Marketing Campaign
Feb 01, 2017
Advances in social media marketing and other forms of inbound marketing made it seem as if the era of email is over. On the contrary, email is more alive than ever and it still... Read More
Five Traits of a Quality HVAC Contractor
Jan 24, 2017
Differentiating your HVAC services within a crowded market can at times be difficult. Even when you feel that your products, customer service, services or knowledge set you apart... Read More
Creating Your Marketing Plan in 2017
Jan 15, 2017
In this day and age, digital marketing is very dynamic. This is why it is more important than ever to come up with an actual plan of action for your marketing strategy in 2017. I... Read More
How PPC Can Improve Your HVAC Visibility
Jan 08, 2017
What is PPC?Pay-per-click or PPC is an internet marketing strategy used to promote businesses. The advertisers pay a certain fee to the host website whenever their online ads are... Read More