Blog

Web Design Essentials

Mar 23, 2018

When you’re looking to make a purchase or schedule a service, what’s the first thing you do? For 85% of people, that thing is surfing the web, according to Kinesis Inc. Your website will often serve as your customers’ first impre... Read More

BlueWing HVAC Web Design

by:

christina

Boost Your Digital Strategy for Q2

Mar 12, 2018

The first quarter of the year is almost over, and that means spring is around the corner. For an HVAC company, that means shifting focus from furnace maintenance and installation to prepping air conditioners for summer. Now's the... Read More

BlueWing HVAC Digital Strategy

by:

christina

Benefits of Direct Mail

Feb 23, 2018

We are now in a digital age, leading many companies to concentrate the bulk of their marketing efforts on internet-based platforms. Despite this change from paper to screens, that doesn’t necessarily mean traditional methods are... Read More

by:

christina

Content Writing Musts

Jan 31, 2018

No matter the medium, good content is hard to ignore. It resonates with people, faciliates sales, and helps to position your company as the one to do business with. But creating meaningful content can pose a challenge. In fact, 6... Read More

BlueWing HVAC Content Development

by:

christina

Customer Engagement 101

Jan 18, 2018

 

According to Accenture, over 68% of people have taken their business elsewhere as a result of poor customer service. For your business, losing customers impacts your technician’s schedule and your company’s bottom line.... Read More

BlueWing HVAC Customer Engagement

by:

christina

Marketing Trends For 2018

Jan 02, 2018

Now that the year has come and gone, it’s time to discuss what we can anticipate the future will hold for your HVAC marketing strategies. We’ve put together this a few marketing trends that will shakeup your marketing this year.... Read More

BlueWing HVAC | Marketing Trends

by:

christina

Strengthen Your CTAs

Dec 18, 2017

When it comes to marketing, never expect your customers to automatically know what to do next. While your first urge after receiving a marketing piece may be to contact the sender, this isn’t the case for most people. That’s why... Read More

BlueWing HVAC | Call To Action Tips

by:

christina

Maximizing Your Multichannel Advantage

Dec 01, 2017

So you’re using social media, email marketing, and direct mail to reach out to your customers. But are you using these channels to their maximum advantage? If you’re wondering how to make multichannel marketing work for you, keep... Read More

by:

christina

BlueWing HVAC SURGE Newsletter - Vol 11

Nov 15, 2017

Your 2018 Marketing Strategy

According to SailThru, 72% of people say they prefer to connect with brands in a multi-channel manner. Reaching your customers through multiple platforms is essential to customer engagement and retention. Here are some... Read More

by:

christina

Email Behavior – Anticipate Your Customers in 2018

Nov 14, 2017

Have your email marketing campaigns returned unremarkable results?  Are you constantly testing subject lines and email layouts without much luck? If so, you’re not alone. According to Ascend2, 54% of marketers are making their em... Read More

BlueWing HVAC Email Behavior

by:

christina

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