Blog

Social Media Tips

Feb 15, 2019

Social Media Drives Engagement

Millions of people use social media every day. Not only is it a good way to market to your customers, but it helps you engage with them in a more personal way. Whether you’re just starting to use social media or have... Read More

Social Media Tips

by:

christina

Reach Vs Frequency

Jan 30, 2019

Often, marketing means choosing between sending out one marketing campaign to a large list or sending out multiple campaigns to a smaller list. This is the difference between reach and frequency. As direct mail specialists, we ar... Read More

by:

christina

Using First-Party Data To Enhance Your Marketing

Jan 18, 2019

If you’ve learned anything in the last year, we hope that it’s been that personalization matters when it comes to direct marketing. Customers respond better to personalized content, and companies have taken notice. According to e... Read More

by:

christina

Direct Mail Trends We're Ditching in 2019

Dec 24, 2018

There are only a few more weeks left in 2019 and while many are researching new marketing techniques to share with clients, we wanted to do something different this year. Recently, we spent some time thinking about what trends no... Read More

by:

christina

Direct Mail Design For HVAC Companies

Dec 05, 2018

While some people might think this is a dying medium, the reality is that it is still an extremely popular medium. According to USPS, direct mail accounts for 50% of all the mail they send. It is also a extremely effective way to... Read More

by:

christina

Holiday Marketing

Nov 12, 2018

The short but hectic holiday season is here and that means it’s time for you to hone in on your holiday marketing strategy. When you send a targeted campaign using multiple mediums you can increase your customer retention and ser... Read More

by:

christina

Use Paid Social To Get More Customers

Oct 22, 2018

Social media is a wildly popular way for people to connect with people they love and brands they like. Over the last year alone, the number of people who say they actively use a Facebook account has increased by 15%. But Facebook... Read More

by:

christina

What Your HVAC Site Needs To Be Successful

Oct 05, 2018

Whether you do not have a website or your website is poor, your company is missing out on valuable leads. It's 2018, and when people search for an HVAC service provider, they go straight to the web. In order f... Read More

by:

christina

Email Marketing For B2C Companies

Sep 19, 2018

Email marketing is a great tool to have in your marketing toolbox. Not only does it help you send targeted messages to your customers, but it offers a great return on investment. According to Campaign Monitor, businesses gain $44... Read More

by:

christina

Reputation Management

Aug 31, 2018

While the phrase “I don’t give a d- about my bad reputation” works well for someone like Joan Jett, it’s probably not a good idea for your business. Your reputation matters, especially in this day and age. After all, over 90% of... Read More

by:

christina

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