Blog

Personalization in Marketing, Part 2: Targeted Social Ads

Dec 03, 2019

Integrated marketing is becoming more personal than ever. In this series of blogs, we’ll share how you can create more relevant messaging, no matter the channel you’re using or audience you’re trying to reach.

In the first entry of this ser... Read More

social ads

by:

austin

Personalization In Marketing, Part 1: Variable Information Printing

Nov 14, 2019

Integrated marketing is becoming more personal than ever. In this series of blogs, we’ll share how you can create more relevant messaging, no matter the channel you’re using or audience you’re trying to reach.

Personalization wasn’t an opti... Read More

Variable Information Printing

by:

austin

Drive More HVAC Customers to Your Website with Strong SEO

Oct 03, 2019

Optimized websites generate more leads.

Your website remains a steady source of interest from potential customers. According to industry research, 92% of consumers look at a company’s website when choosing an HVAC contractor.

People are tak... Read More

SEO

by:

austin

Take Your Direct Mail Strategy Beyond Postcards

Sep 10, 2019

Technology is changing the face of direct mail

In years past, you’d wait anxiously on the front porch, peeking around the corner for that familiar white and blue truck. Getting the mail used to be full of suspense, before the introduction of Infor... Read More

Take Your Direct Mail Strategy Beyond Postcards

by:

christina

Why Claiming your Google My Business Short Name is Important

Jul 11, 2019

Does Your Business Have a Google My Business Profile?

A Google My Business profile is one of the most important listings your business can have on the Internet. It is essentially your business's listing on Google and includes basic information suc... Read More

Google My Business Short Name

by:

christina

Why is Voice Search Engine Optimization Important to your Business' Success?

Jun 27, 2019

  New Voice Search Technology

With the possibilities voice technology is virtually endless. One thing is clear: voice search is changing the way we do business and the way consumers shop. In only a few short words or phrases, users can find what t... Read More

voice search

by:

christina

Q2 Digital Marketing Tips

Mar 25, 2019

Helpful Marketing Tips

At BlueWing HVAC, we want to help our customers market their company in the best way possible, and that’s why we put together these marketing tips. No matter your goals, these tips can help you be successful in Q2 and beyond... Read More

HVAC Tips

by:

christina

How Online Reviews Affect Your Business

Mar 01, 2019

  Online Reviews Boost Reptatuion

When searching for a new service or product, people turn to the internet. Your online reputation will precede you - 74% of people will select an HVAC business based on their reputation. It is important to pay atte... Read More

Online Reviews

by:

christina

Social Media Tips

Feb 15, 2019

Social Media Drives Engagement

Millions of people use social media every day. Not only is it a good way to market to your customers, but it helps you engage with them in a more personal way. Whether you’re just starting to use social media or have... Read More

Social Media Tips

by:

christina

Reach Vs Frequency

Jan 30, 2019

Often, marketing means choosing between sending out one marketing campaign to a large list or sending out multiple campaigns to a smaller list. This is the difference between reach and frequency. As direct mail specialists, we ar... Read More

by:

christina

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