Personalization in Marketing, Part 2: Targeted Social Ads
Dec 03, 2019
Integrated marketing is becoming more personal than ever. In this series of blogs, we’ll share how you can create more relevant messaging, no matter the channel you’re using or audience you’re trying to reach.
In the first entry of this ser... Read More
Personalization In Marketing, Part 1: Variable Information Printing
Nov 14, 2019
Integrated marketing is becoming more personal than ever. In this series of blogs, we’ll share how you can create more relevant messaging, no matter the channel you’re using or audience you’re trying to reach.
Personalization wasn’t an opti... Read More
Drive More HVAC Customers to Your Website with Strong SEO
Oct 03, 2019
Optimized websites generate more leads.Your website remains a steady source of interest from potential customers. According to industry research, 92% of consumers look at a company’s website when choosing an HVAC contractor.
People are tak... Read More
Take Your Direct Mail Strategy Beyond Postcards
Sep 10, 2019
Technology is changing the face of direct mailIn years past, you’d wait anxiously on the front porch, peeking around the corner for that familiar white and blue truck. Getting the mail used to be full of suspense, before the introduction of Infor... Read More
Why Claiming your Google My Business Short Name is Important
Jul 11, 2019
Does Your Business Have a Google My Business Profile?A Google My Business profile is one of the most important listings your business can have on the Internet. It is essentially your business's listing on Google and includes basic information suc... Read More
Why is Voice Search Engine Optimization Important to your Business' Success?
Jun 27, 2019
New Voice Search TechnologyWith the possibilities voice technology is virtually endless. One thing is clear: voice search is changing the way we do business and the way consumers shop. In only a few short words or phrases, users can find what t... Read More
Q2 Digital Marketing Tips
Mar 25, 2019
Helpful Marketing TipsAt BlueWing HVAC, we want to help our customers market their company in the best way possible, and that’s why we put together these marketing tips. No matter your goals, these tips can help you be successful in Q2 and beyond... Read More
How Online Reviews Affect Your Business
Mar 01, 2019
Online Reviews Boost ReptatuionWhen searching for a new service or product, people turn to the internet. Your online reputation will precede you - 74% of people will select an HVAC business based on their reputation. It is important to pay atte... Read More
Social Media Tips
Feb 15, 2019
Social Media Drives EngagementMillions of people use social media every day. Not only is it a good way to market to your customers, but it helps you engage with them in a more personal way. Whether you’re just starting to use social media or have... Read More
Reach Vs Frequency
Jan 30, 2019
Often, marketing means choosing between sending out one marketing campaign to a large list or sending out multiple campaigns to a smaller list. This is the difference between reach and frequency. As direct mail specialists, we ar... Read More