Pay-per-click, or PPC, is an effective way to get your HVAC business in a prominent area on the search engine results page. PPC is cost-effective because you only pay for ads that are clicked on, and it's also easy to track the return on investment you're getting from customers that click on your ads.
Improving Visibility with PPC
Along with SEO, PPC is a key component of any successful search engine marketing, or SEM, strategy. While PPC is critical within your SEM plan, it should also be used in ad networks that aren’t related to search engines to target additional customers. By reaching customers outside of the search engine results page as well, you can bring more traffic back to your SEO page and convert even more leads.
Running a successful PPC marketing campaign requires expert knowledge of what kinds of ads work the best. Our pay-per-click services will get your business at the top of the paid search results and maximize your clicks per view and online conversion rates. We will also use ads outside of search engine results to target more potential customers and drive them to your website. We use text and display advertising to help you reach more customers online.
Display advertising is a great way to get your business in front of the eyes of more customers. With relevant display banner ads, you can target additional customers, generating more interest in and awareness of your company. Banner ads are used frequently online, so it's important that yours stand out from the rest of the ones saturating the market. BlueWing's solution offers compelling ad designs that will maximize your return on investment.
Analytics and Reporting
As part of your SEM strategy and combined with SEO, our targeted pay-per-click services will help your business retain current customers and cultivate new ones. We offer intelligent analytics and reporting so you can track key statistics at any time and see how your PPC marketing campaigns are performing. By analyzing this key data, we can customize your ads to improve your return on investment over time. Contact us today to take advantage of our comprehensive PPC management services:
- Targeted pay-per-click ads
- Display ad campaigns
- Ad design
- Retargeting ads
- Campaign reporting
- Ongoing campaign management