Having an online presence is essential to having a successful business. In order to stand out in your local market, your website must be easy to navigate and feature relevant, keyword-dense content. While you may think online content isn’t a big deal, consider this: according to Hubspot, 47% of consumers read 3-5 pieces of content before contacting the business for service. If your website’s content is subpar, this could mean losing to the competition.
What does good content do?
It gives a better connection
Trust is essential in businesses, and especially in the digital industry. Quality content provides customers with relevant information on your service or product. Things like letting your consumers know when to prep their units for a season change or why regular maintenance is essential to keeping their HVAC system working shows your expertise in the industry. Most customers prefer investing in companies who assures them of their expertise.
It Gives A Great First Impression
Like the stat above says, consumers sift through 3-5 pieces of content before reaching out to the business. This content assures them of your expertise and gives them a chance to get to know you. Content like company bios, HVAC FAQs, and personalized blogs all serve to provide your customers with relevant content. Whether you’re a small HVAC dealer or a larger corporation, the first impression is always the most important.
Generates The Right Prospects
Almost all marketing strategies revolve around increasing leads. To generate new prospects and retain current customers, your website needs to be found on the first page of search results, and relevant content can help. What qualifies as relevant content? Content that is specific to the HVAC industry, personalized to your location, and presents a clear call to action all help your website stay relevant.
Helps With Customer Engagement
According to the Pew Research Center, 69% of consumers use some form of social media. It’s likely that the majority of your customers are on social media, so why not engage with them? Maintaining up-to-date profiles with content about your business, service discounts, and testimonials can help you gain followers and increase your clientele.
By featuring quality content on your website and social media, you can set yourself aside from the competition, generate leads, and connect with your customers. Call BlueWing HVAC today for more information.