If you last updated your website during the age of dial up, it’s time to give your website a facelift. According to Adobe, 38% of consumers stop engaging with a website if the layout is unattractive. Having a well-developed website is crucial for your HVAC company’s engagment. That’s why we’ve compiled a list of the latest website development trends to help you bring your website up to date.
While electric blue might be your favorite color, you have to consider if it’s right for your practice and your customers. Colors affect our brains on a subconscious level – the color red is often associated with danger or action, which is why it’s often used on “click here” buttons. Likewise, the colors blue and green are seen as calming, soothing, and safe. Will red spurr your customers to take action and schedule their AC tune ups? Since white conveys simplicity, will it help make your customers feel comfortable with your company?
Mind your color combinations. Use colors that support your company’s brand, but also be mindful of how colors resonate with the public. The last thing you want is to turn your customers off with a color combo that disturbs the eye.
Imagery evokes emotion, and content that features compelling imagery averages 94% more views than websites without them, according to Search Engine People. It can be as simple as adding images of happy customers. Or images of the HVAC units you carry or service. Even stock images can help grab attention. Though content is still king, your website will benefit from the addition of images.
Like infographics, animation and videos have become a major website component. We’re past the nightmarish era of slow dial up speeds, so the previously heavy content can be fully and fluidly integrated into the web experience to enhance the textual content. Videos will also help your search ranking, as videos are more prominent on SERPs (search engine results pages) because they feature an attention-grabbing thumbnail, which encourages more clicks. Do you have a video featuring customer testimonials? Have you filmed an “About Us” to showcase your company? Add your video to the home page and watch your website engagement rise.
Since more web searches take place on cell phones than on computers, having a mobile optimized website is key. Don’t use pop ups or Flash. Design buttons or drop downs to the perfect size to prevent accidential clicks that often happen with touch screen navigation. Most importantly, optimize your website for local search. Your customers are on the go, and need to schedule their HVAC repairs fast. Make sure your company’s name, phone number, and address (including city and state) appear in your website’s meta data to boost your local search presence.
By employing these tips, you can boost your website’s search ranking and increase patient engagement, which will keep your technicians busy. For more tools to help your business succeed, contact BlueWing HVAC today!