In this day and age, having a website is imperative to your businesses success. But, it’s not enough to just have a website; your website must be eye-catching and easy to navigate. Since your website is often your customers first impression, you want to be sure it stands out from the crowd. Here are some strategies to consider when conceptualizing your website:
HVAC sites have to be attractive to the visitors and be compatible to any device. People usually switch between their phones, laptops, tablets, and desktops. Your site’s design should be able to adapt to the different screen sizes while maintaining the kind of impression you aim to give your visitors. The website should be properly optimized, too, so it’s easy for your target market to find via search engines. When a site isn’t easy to navigate or is hard to find, it can have a negative impact on your sales.
Include company credentials
Customers want to hire a business they can trust. That’s why it’s important to include an overview of your businesses history, accomplishments and certifications to build credibility. This information can help you establish your business as a dependable, dedicated business.
Share your HVAC products and services
Your customers need to know exactly what services you offer. Display your services in the top navigation and throughout the text so that customers looking for an AC tuneup know they can depend on you.
Prominently display your contact info
Giving potential consumers more ways to reach you increase your chances of them choosing you first. Display your phone number prominently and in several places. Use a form fill or display your email address for those customers that prefer online communication.
Since people tend to make purchases based on referrals, reviews are extremely important to your business. They give you credibility and can help establish your reputation for good customer service. If you don’t currently have any referrals on your website, have your technicians ask for a review whenever they complete a service call.
A well-designed, intuitive website can be the difference between generating more resales and losing to the other guy. With the help of BlueWing, your website can help keep your business growing all year around. Contact us now for more information.