When it comes to marketing, never expect your customers to automatically know what to do next. While your first urge after receiving a marketing piece may be to contact the sender, this isn’t the case for most people. That’s why using calls to action (CTAs) are so important.
What Is A CTA?
To put it simply, a CTA is a phrase that uses persuation or creates a sense of urgency while explicity telling your customers what to do next. Examples of CTAs are “schedule an appointment now,” “click to learn more,” or “call now for tune-up.” CTAs can be found on commercials, radio ads, direct mail pieces, and now, social media. Now you know what a CTA is, do you know how to use it to bring more customers to your practice? Read on to learn more.
Intend to persuade
For your company, this means offering free HVAC unit analysis or a percentage off services in your CTA. Not only does this make your customers more apt to take action, it also encourages word-of-mouth, the oldest and most effective marketing tool.
Time-bound CTAs are some of the most effective because they encourage a sense of urgency, which helps drive sales. Statements like “act now”, “call today”, “offer ends Saturday” persuade customers to take advantage of the offer as soon as possible.
Another great way to make your customer take action is to imply they are getting something exclusive with your offer. People like to feel as though they are part of a select group with the exclusivity implication. How do you make your offers feel exclusive? By using a strong CTA. Phrases like, “you’ve been selected,” “for your eyes only,” and “exclusive event” all do the trick.
When executed well, CTAs can take your customer responses to the next level. For more tips on how to strengthen your CTAs, contact BlueWing HVAC today.