A study conducted by the Pew Research Center found that 70% of people log in to Facebook every day. There’s no doubt that social media plays a significant part in our society. When it first launched in 2004, Facebook was meant as a platform for college-aged people to connect. Now, Facebook and other social platforms like Twitter, LinkedIn, and Instgram are used for more than staying connected with friends and loved ones. These platforms have proven to be successful marketing tools. According to the Social Media Examiner, 90% of marketers stated that social media marketing has generated more exposure for their business.
So what does this mean for your business? Social media marketing can do wonders for your bottom line: it can lead to an increase in customer resales, service appointments, and more. But social media can also help you foster customer loyalty. As you know, it costs more to acquire new customers than to retain existing ones. By using social media to engage with customers and thank them for their loyalty, you will have a guaranteed customer base of people who can be staunch brand advocates. Read on to learn how the meaningful connections you make with your customers can increase their loyalty.
Feature coupons and specials
Offer discounts on your services to customers who follow your social media platforms. Not only with this make them happy to get a discount, but they are more likely to continue following your Facebook if they know you’ll offer a deal on an AC tune up or a new furnace installation.
Show them your appreciation
Customers are loyal to companies who do a good job and who provide excellent customer service. Take the time out of your busy schedule to reply to your followers’ comments or like/ retweet/heart a photo or post that features your company. Actively engaging with your customers is a great way to reinforce loyalty.
Ask for reviews
Word of mouth is the most powerful selling tool. Since people will choose a business or buy a product based on reviews, encouraging existing customers to write reviews will drive more sales and service appointments. It also opens the opportunity to address negative reviews, and thank those who have nothing but good words for the business.
Reward the advocates
When customers post content mentioning your business, engage directly with you on social media, or leave a good review, you should reward them. Give them a shout out on your social pages or offer a discount on services. Acknowledging your customers for showing some love is another great way to reinforce brand loyalty.
Social media is an effective tool in increasing customer loyalty, provided that you know what to do. For more info on how social media can help your business, contact BlueWing HVAC today.