Fresh video content on the internet is better when it's freshly launched or uploaded than being stored for quite some time already. And because Facebook has already introduced a new concept for a social video, a lot of businesses are earning more traffic. This new video concept is called Facebook Live.
Using live video will increase your Facebook reach which takes lesser time than writing individual posts. How will you use Facebook Live in improving your brand or business? Find out below.
Give Your Audience an Inside Tour of Your Brand
Hosting a live tour of your office will give your potential customers a better look and feel of your brand than doing it through text or uploading images alone. You can also demonstrate your product or service. Focus on an aspect which sparks your live audiences' interest.
A live feed of an ordinary day in your office will allow the viewers see behind the scenes of your business. By doing a live video session, your business exposure will give people more information regarding your business' process and educate new and existing customers regarding your brand.
Promote Events or Host Webinars
Webinars project your business as a recognized industry or brand authority to a large audience. It is important that before you engage in webinars, make a thorough plot on what it will be about, what you are going to feature in the live broadcast and the best time to air it. Once the event is carefully planned, inform your audience that you have a special announcement to make.
Organizing and running a webinar becomes more convenient using Facebook Live. This social platform is a great opportunity for reaching out to your customers and gathering potential leads.
Answer FAQs or Conduct Q&A Sessions
During your live broadcast, it is best that you conduct question and answer sessions. Customer service is an important aspect of any business and attending to your audience’s concerns is not exempt. As much as possible, answer every question that comes in.
In cases where some questions come in repetition, you can have a Facebook Live video session to answer it. You could create a Facebook Note if you want a more organized Facebook Live video. In that way, your videos will be more accessible to your entire team.
Tease New Product Launch
Another way to use Facebook Live video is giving your audience a sneak peek of a new product or service launch. Product launches are extremely exciting, but they are also very exclusive. During your live stream, show off your new product or service, what it can do, and how it’s going to revolutionize the lives of your customers. Massive events like these can bring great numbers of people to your brand.
Facebook Live is the new revolutionary way in promoting brands or businesses. Knowing how to use it efficiently will let you gain more traffic and engage with your existing customers better. Aside from the mentioned tips above, there are still multiple ways where you can effectively use Facebook Live. If you want to find out more, come visit BlueWing HVAC or reach us at (877) 960-3292.