Blog

Social Media Trends

Apr 20, 2018

It’s 2018, and according to Statista, there are 2.5 billion social media users worldwide. Your customers are on social media, so why not connect with them? While you may not be sure of how to start leveraging social media to conn... Read More

by:

christina

Reengage Lost Customers With Direct Mail

Apr 10, 2018

You know the statistic: you’re 60 percent more likely to sell to an existing customer than to a new prospect (Small Business Trends). You know that nurturing relationships with your existing customers is essential to your busines... Read More

by:

christina

Web Design Essentials

Mar 23, 2018

When you’re looking to make a purchase or schedule a service, what’s the first thing you do? For 85% of people, that thing is surfing the web, according to Kinesis Inc. Your website will often serve as your customers’ first impre... Read More

by:

christina

Boost Your Digital Strategy for Q2

Mar 12, 2018

The first quarter of the year is almost over, and that means spring is around the corner. For an HVAC company, that means shifting focus from furnace maintenance and installation to prepping air conditioners for summer. Now's the... Read More

by:

christina

Benefits of Direct Mail

Feb 23, 2018

We are now in a digital age, leading many companies to concentrate the bulk of their marketing efforts on internet-based platforms. Despite this change from paper to screens, that doesn’t necessarily mean traditional methods are... Read More

by:

christina

Content Writing Musts

Jan 31, 2018

No matter the medium, good content is hard to ignore. It resonates with people, faciliates sales, and helps to position your company as the one to do business with. But creating meaningful content can pose a challenge. In fact, 6... Read More

by:

christina

Customer Engagement 101

Jan 18, 2018

 

According to Accenture, over 68% of people have taken their business elsewhere as a result of poor customer service. For your business, losing customers impacts your technician’s schedule and your company’s bottom line.... Read More

by:

christina

Marketing Trends For 2018

Jan 02, 2018

Now that the year has come and gone, it’s time to discuss what we can anticipate the future will hold for your HVAC marketing strategies. We’ve put together this a few marketing trends that will shakeup your marketing this year.... Read More

by:

christina

Strengthen Your CTAs

Dec 18, 2017

When it comes to marketing, never expect your customers to automatically know what to do next. While your first urge after receiving a marketing piece may be to contact the sender, this isn’t the case for most people. That’s why... Read More

by:

christina

Maximizing Your Multichannel Advantage

Dec 01, 2017

So you’re using social media, email marketing, and direct mail to reach out to your customers. But are you using these channels to their maximum advantage? If you’re wondering how to make multichannel marketing work for you, keep... Read More

by:

christina

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