Blog

Content Writing Musts

Jan 31, 2018

No matter the medium, good content is hard to ignore. It resonates with people, faciliates sales, and helps to position your company as the one to do business with. But creating meaningful content can pose a challenge. In fact, 6... Read More

by:

christina

Customer Engagement 101

Jan 18, 2018

 

According to Accenture, over 68% of people have taken their business elsewhere as a result of poor customer service. For your business, losing customers impacts your technician’s schedule and your company’s bottom line.... Read More

by:

christina

Marketing Trends For 2018

Jan 02, 2018

Now that the year has come and gone, it’s time to discuss what we can anticipate the future will hold for your HVAC marketing strategies. We’ve put together this a few marketing trends that will shakeup your marketing this year.... Read More

by:

christina

Strengthen Your CTAs

Dec 18, 2017

When it comes to marketing, never expect your customers to automatically know what to do next. While your first urge after receiving a marketing piece may be to contact the sender, this isn’t the case for most people. That’s why... Read More

by:

christina

Maximizing Your Multichannel Advantage

Dec 01, 2017

So you’re using social media, email marketing, and direct mail to reach out to your customers. But are you using these channels to their maximum advantage? If you’re wondering how to make multichannel marketing work for you, keep... Read More

by:

christina

BlueWing HVAC SURGE Newsletter - Vol 11

Nov 15, 2017

Your 2018 Marketing Strategy

According to SailThru, 72% of people say they prefer to connect with brands in a multi-channel manner. Reaching your customers through multiple platforms is essential to customer engagement and retention. Here are some... Read More

by:

christina

Email Behavior – Anticipate Your Customers in 2018

Nov 14, 2017

Have your email marketing campaigns returned unremarkable results?  Are you constantly testing subject lines and email layouts without much luck? If so, you’re not alone. According to Ascend2, 54% of marketers are making their em... Read More

by:

christina

Goal Setting and Budget Planning

Nov 03, 2017

“When you fail to plan, you plan to fail.” Sir Winston Churchill

2018 is now less than two months away, and the time has come to start planning for the new year. We’ve put together a few tips to guide you through the plann... Read More

by:

christina

Website Development Using the Latest Trends

Oct 23, 2017

If you last updated your website during the age of dial up, it’s time to give your website a facelift. According to Adobe, 38% of consumers stop engaging with a website if the layout is unattractive. Having a well-developed websi... Read More

by:

christina

How to Increase Customer Loyalty With Social Media

Oct 16, 2017

A study conducted by the Pew Research Center found that 70% of people log in to Facebook every day. There’s no doubt that social media plays a significant part in our society. When it first launched in 2004, Facebook was meant as... Read More

by:

christina

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