Blog

Direct Mail and You

Jul 19, 2018

The Digital Marketing Institute (DMI) reports that most Americans are exposed to nearly 10,000 ads every day. With all that clutter, how can one distinguish the good from the bad? How can you be sure that your marketing captures... Read More

by:

christina

Email Marketing

Jun 25, 2018

According to Constant Contact, for every dollar you spend on email marketing, you’ll get a return of $38. Whether you’re an email marketing pro or it’s your least favorite tool, there’s no denying email marketing’s ROI. If you’re... Read More

BlueWing HVAC Email Marketing

by:

christina

Customers On the Move

Jun 05, 2018

Keeping your Database Current is Easier than Ever

To create effective marketing pieces, whether print or digital, you must keep your database up to date. Consumers are constantly changing where they live, how to contact them, and differ... Read More

BlueWing HVAC Customer Info

by:

christina

Email Personalization

May 21, 2018

Email marketing can be an effective tool for organizations – even HVAC companies. Emails can help you form a connection with your current and potential customers in a cost-effective way.

Don’t believe us? Here are a few quick... Read More

by:

christina

Millennial Marketing

May 10, 2018

What comes to mind when you think of Milennials? Is it smart-phone obsessed? Is it tech savvy? Is it avocado toast? Whatever comes to mind, the fact is Milennials aren’t the irresponsible teens the media makes them: they are betw... Read More

by:

christina

Social Media Trends

Apr 20, 2018

It’s 2018, and according to Statista, there are 2.5 billion social media users worldwide. Your customers are on social media, so why not connect with them? While you may not be sure of how to start leveraging social media to conn... Read More

by:

christina

Reengage Lost Customers With Direct Mail

Apr 10, 2018

You know the statistic: you’re 60 percent more likely to sell to an existing customer than to a new prospect (Small Business Trends). You know that nurturing relationships with your existing customers is essential to your busines... Read More

BlueWing HVAC Direct Mail

by:

christina

Web Design Essentials

Mar 23, 2018

When you’re looking to make a purchase or schedule a service, what’s the first thing you do? For 85% of people, that thing is surfing the web, according to Kinesis Inc. Your website will often serve as your customers’ first impre... Read More

BlueWing HVAC Web Design

by:

christina

Boost Your Digital Strategy for Q2

Mar 12, 2018

The first quarter of the year is almost over, and that means spring is around the corner. For an HVAC company, that means shifting focus from furnace maintenance and installation to prepping air conditioners for summer. Now's the... Read More

BlueWing HVAC Digital Strategy

by:

christina

Benefits of Direct Mail

Feb 23, 2018

We are now in a digital age, leading many companies to concentrate the bulk of their marketing efforts on internet-based platforms. Despite this change from paper to screens, that doesn’t necessarily mean traditional methods are... Read More

by:

christina

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